Although many would call the Jennifer Lopez campaign for the Fiat 500 “annoying”, Fiat seems to have started off on the right foot with the Abarth marketing. Their “Seduction” commercial is about a man lusting after an Abarth, to the point of imagining her as angry Italian woman. The model/actress is actually Romanian and her name is Catrinel Menghia (Google image search seems to be the definitive source for her work).
In just a week, the video has received over one million views on YouTube. Without spending a dime on TV time, I would call that a success for the Abarth. Hopefully that attention will turn into sales when the Abarth debuts in Fiat studios next year. In case you missed it, watch the video and scroll down for a translation via AutoEvolution.
What are you looking at? Uh!?
What are you looking at?! (slap)
Are you undressing me with your eyes?
Poor guy… you can’t help it?
Is your heart beating? Is your head spinning?
Do you feel lost thinking that I could be yours forever?
Thanks to reader Sean for reminding me to post this!