Although FIAT’s commercial for the FIAT 500 Abarth convertible has been around for awhile, they decided to feature it again for the 2013 Super Bowl. The ad features model/actress Catrinel Menghia, who has been in the last several Fiat 500 Abarth commercials. Is it better than last year’s Super Bowl commercial?
Ryan Douthit from Driving Sports TV has taken the Abarth around Spring Mountain Raceway, near Las Vegas, to put the Fiat 500 Abarth through its paces. Watch the video below to see how the car handles:
Fiat is continuing to push the boundaries with their marketing campaign for the Fiat 500 Abarth, this time with a new commercial featuring supermodel Catrinel Menghia and actor Charlie Sheen. The newest slogan: “Not all bad boys are created equal.” A bit of an homage to this lunatic? I’d say so.
In honor of the Fiat Abarth Superbowl commercial, I had to make this the photo of the day. I think the commercial was definitely a hit and interest the stylish little Mini competitor has definitely been piqued. Here’s a few more photos of Catrinel Menghia, just for good measure.
While the Los Angeles Auto Show was host to the Abarth unveiling, SEMA 2011 in Las Vegas had its fair share of Fiat 500 cars. In fact, the Fiat was named “hottest sport compact” at the show. Mopar had a strong showing with all of their accessories. Read more about official Mopar accessories for the Fiat 500. [...]
Would you like to spend 6 minutes listening to the Abarth engine and exhaust, watching it slide around in a parking lot, and see the interior up close? Oh did I mention no annoying music or announcers? If that sounds good, well then I have the video for you.
Although many would call the Jennifer Lopez campaign for the Fiat 500 “annoying”, Fiat seems to have started off on the right foot with the Abarth marketing. Their “Seduction” commercial is about a man lusting after an Abarth, to the point of imagining her as angry Italian woman. The model/actress is actually Romanian and her [...]
The official specs for the 2012 Fiat 500 Abarth have been released by Fiat. As was previously speculated, the 1.4-liter MultiAir® Turbo engine will feature 160 horsepower and 170 lb-ft of torque! Compared with the Fiat 500’s natural-aspirated 1.4-liter MultiAir engine, the boost to an estimated 160 horsepower on the new 2012 Fiat 500 Abarth [...]
It is time for another installment of my favorite links of the week. Earlier this month I covered the Abarth 500 Cabrio Italia, with some spectacular promotional photos. Abarth officially debuted the car at the Frankfurt International Motorshow this year. That means that we got to see some more candid, up close and personal photos [...]
After seeing the fantastic looking red and black color scheme on the Fiat from the 500 Madness photo shoot, I was inspired to find as many crazy color schemes for the Fiat 500 as possible. From race and rally cars, to heavily modified projects, to promotional cars, the Fiat 500 has seen a lot of [...]