There are no rules on Charlie’s Island … or tops. The video opens with Charlie Sheen circling around his tiny, private tropical island, in his FIAT 500 Abarth cabriolet. The island itself is equipped only with Charlie, the Abarth, a lone palm tree and two long-haired, beautiful mermaids. The imagery does leave you hunting around […]
Although FIAT’s commercial for the FIAT 500 Abarth convertible has been around for awhile, they decided to feature it again for the 2013 Super Bowl. The ad features model/actress Catrinel Menghia, who has been in the last several Fiat 500 Abarth commercials. Is it better than last year’s Super Bowl commercial?
Fiat is continuing to push the boundaries with their marketing campaign for the Fiat 500 Abarth, this time with a new commercial featuring supermodel Catrinel Menghia and actor Charlie Sheen. The newest slogan: “Not all bad boys are created equal.” A bit of an homage to this lunatic? I’d say so.
Although many would call the Jennifer Lopez campaign for the Fiat 500 “annoying”, Fiat seems to have started off on the right foot with the Abarth marketing. Their “Seduction” commercial is about a man lusting after an Abarth, to the point of imagining her as angry Italian woman. The model/actress is actually Romanian and her […]